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ING, Subscriptions Management Redefined
Introduction: Yes, I did my thing and added a function to the ING app. Our era is dominated by subscriptions and research shows that 76% of people have active subscriptions on their accounts. Being a user myself and also for technical reasons I thought the best place to manage subscriptions is in the banking app. Although it has some technical challenges banks have the resources to finish the job. I thought and redesigned the product page of the ING banking app to introduce a game-changing feature – the Subscriptions Section. With a keen understanding of user needs, this addition ensures optimal management of diverse subscriptions, simplifying the banking experience.
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By doing a competition analysis and immersing myself in the experience of managing multiple subscriptions, I used the guidelines below to design the version you see below. 3 usage researches showed with minor changes the design is intuitive and user friendly. I had some hesitation about the section for automatic or manual subscription part- don't mix with the renewal payment section- I decided for the purpose of this portfolio to go with it for now.
User-Centric Design:
Embrace a sleek and intuitive interface crafted with the user in mind.
Navigate seamlessly through your subscriptions, ensuring a hassle-free experience.
Comprehensive Overview:
Gain insights into your financial landscape with a consolidated view of all subscriptions.
From utility bills to streaming services, effortlessly track and manage expenses.
Visual Clarity:
Enhance user comprehension through visually appealing icons and categorization.
Prioritize subscriptions effortlessly with a clean and structured design.
Customizable Alerts:
Set personalized notifications for upcoming subscription payments.
Empower users to stay financially informed and in control.
Mobile Integration:
Recognizing the evolving definition of subscriptions, seamlessly include mobile plans and devices.
Keep pace with the modern user’s diverse subscription portfolio.
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Please try the prototype and let me know what you think.