ING, Subscriptions Management Redefined
Introduction: Yes, I did my thing and added a function to the ING app. Our era is dominated by subscriptions and research shows that 76% of people have active subscriptions on their accounts. Being a user myself and also for technical reasons I thought the best place to manage subscriptions is in the banking app. Although it has some technical challenges banks have the resources to finish the job. I thought and redesigned the product page of the ING banking app to introduce a game-changing feature – the Subscriptions Section. With a keen understanding of user needs, this addition ensures optimal management of diverse subscriptions, simplifying the banking experience.
By doing a competition analysis and immersing myself in the experience of managing multiple subscriptions, I used the guidelines below to design the version you see below. 3 usage researches showed with minor changes the design is intuitive and user friendly. I had some hesitation about the section for automatic or manual subscription part- don't mix with the renewal payment section- I decided for the purpose of this portfolio to go with it for now.
User-Centric Design:
Embrace a sleek and intuitive interface crafted with the user in mind.
Navigate seamlessly through your subscriptions, ensuring a hassle-free experience.
Comprehensive Overview:
Gain insights into your financial landscape with a consolidated view of all subscriptions.
From utility bills to streaming services, effortlessly track and manage expenses.
Visual Clarity:
Enhance user comprehension through visually appealing icons and categorization.
Prioritize subscriptions effortlessly with a clean and structured design.
Customizable Alerts:
Set personalized notifications for upcoming subscription payments.
Empower users to stay financially informed and in control.
Mobile Integration:
Recognizing the evolving definition of subscriptions, seamlessly include mobile plans and devices.
Keep pace with the modern user’s diverse subscription portfolio.
Please try the prototype and let me know what you think.